Prima Brands

Discover our carefully curated portfolio of our distinct brands, each crafted with its own unique style, quality, and target audience. From elevated luxury to everyday essentials, our tiered collections are designed to align with your store and captivate your customers.

A trusted brand for twenty plus years and backed by a ten-year warranty, American Green Travel is Prima’s premier range of luggage, catering to the most discerning traveler. With a wide variety of constructions (polycarbonate hard shell, scratch-resistant ABS, or soft yet sturdy polyester) and features (360° spinner wheels, anti-theft zippers, intuitive and quick-lock telescopic handles), this line is a true traveler’s dream luggage.

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A careful balance of style and substance is the recipe to Puíche‘s success. From the classic glamor of the Trésor to the contemporary elegance of the Jewel, our Puíche (pronounced “peach”) line was designed with fashion in mind. Travel like a fashion legend with these über-chic trunks and cases.

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Living up to its symbol, AMKA luggage and cases prioritizes affordability without compromising quality and style — a true rarity, just like a unicorn. AMKA’s suitcases and bags feature a rare combination of quality material and unique design, all priced to maximize your company’s margins.

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A brand that embodies timeless elegance for the sophisticated woman who values both style and substance. Designed with the modern, fashion-forward traveler in mind, each piece features exquisite details like rose gold hardware and rich silver accents that elevate every journey. Stella Blanc’s refined aesthetic and luxurious finishes make it the perfect companion for women who demand style, quality, and functionality in their travel essentials.

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