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Step into a Colorful Summer with Prima
As summer paints the world with its vibrant hues, there is an irresistible urge to break free from the muted tones of winter and embrace the
May 25, 2023


Prima at ASD Las Vegas & IHS Chicago
After not being on the road for three years, it felt great to see familiar faces and make new connections. And, despite the snow and the alm
Mar 10, 2023


What's in Store for 2023 Travels
2022 was a good year for travels. It saw a rising trend of "revenge travels." Will 2023 bring as much excitement as 2022? The answer is yes.
Feb 10, 2023


The Luggage for Fall Travels
A look into Prima's fall luggage, plus four reasons why some people forego summer vacations and opt for traveling in the fall instead.
Aug 19, 2022


2022 Traveler Spending Behavior
Despite a steady rise in travel spending, the average consumer behavior may have shifted when it comes to items like lodging and dining.
Aug 5, 2022


A Brief History of Wheeled Suitcases
Many things in life take a long time to evolve and find their trajectories and purpose. Such is the case with wheels.
Jul 21, 2022


Soft Side or Hard Side?
Hard-side luggage is on the rise, while soft-side luggage is still the choice for many travelers.
Jul 8, 2022


Buy Now, Pay Later
BNPL merchants promise convenience for both customers and sellers but here are things businesses need to watch out for.
Jun 9, 2022


Crushing on Orange
Orange doesn't serve as a happy medium between red and yellow, it is its own color, and what a gorgeous and vibrant color it is.
May 12, 2022


The Rise of Bleisure
Business travel is back, but some of those travelers may also take a leisurely side trip to make up for lost time due to the pandemic.
Apr 28, 2022
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